There are many web analytics solutions. Some are free and open source, some are free but proprietary like Google Analytics and there are commercial solutions. Unfortunately there is no perfect solution, but one analytics service comes comes very close to a perfect solution. It’s called Ptengine.
How to improve website with Ptengine
What is the problem most bloggers face? When you start with a blog, one of the first tasks you have is to select a theme. You may like the theme, but it’s not necessary that the theme is optimized for conversion.
Do you know that by using the wrong theme you could be loosing potential clicks or in case of affiliate marketing potential sales?
Solution is Ptengine analytics. What makes Ptengine so great is a feature called Heat Maps. By using heat maps, you can see how what your readers are looking at and what links are they clicking.
To start using heat maps, you have to add your pages first. Depending on your goal, you may want to optimize pages that are visited the most.
On the heatmap screen you have your webpage on two screens. The left screen shows you where users are clicking the most. On the right screen, you can see which part of the page is the most looked at.
When users are clicking with the mouse on the screen, the most clicked area is colored in red, the least clicked area is colored with blue / purple.
What makes heat Ptengine so interesting is information that you get and possibilities:
- It shows where users are clicking
- Calculates visitor time
- Information for Desktop computers as well as mobile devices
- Optimizely integration for website optimization.
Parts of the website to optimize
My friend has a blog about apple news. Before he was using heatmaps to optimize his site, he used a pretty large front page. It spanned in 4 sections. After experiment, he found out that first part is read the most, only half of visitors went to second section and only one fifth of visitors read the last section.
On the post you are able to spot which parts of the websites were seen the most. Then you can optimize the content for ads. You may notice that part of section is not read and referral links are not clicked. You can easily move links to the best spot.
You may also notice that colors have effect on visitor interaction. You could have a blue button which was not clicked as often as you wanted. When you find the problem, you can easily change the color and monitor if the click through rate improved.
Web shop can also improve placement of the products on the site by using Ptengine. If best sellers are not selling as well you have hoped, you can find a reason easily. Most likely position of the product is not in the right place. Once you move the product to a different position, sales will improve dramatically. How would you know?
When you look at the heatmap, you may find that only 25% of visitors scroll to the bottom, of those 25% visitors you would see that they click on selection of boots that would sell much better if placed at the top.
Part of the package is also web Analytics which is easier to use than Google Analytics. You will find all the information like type of visit, computer type, browser type, country, you can see real time vistiors, etc… Interface is nicely designed and is very easy to navigate.
Ptengine is a great analytics service with heat maps functionality. If you are serious about your website, web store or a blog, you will be able to optimize it so well that conversion will improve, sales will improve and most of importantly, visitor experience will improve as users won’t have to search for the information. You can insert tracking code in the html or you can use WordPress plugin.
For a limited time, Ptengine is available as a lifetime subscription for $49. That means that with one payment you will have access to one of the best analytics services with heat map functionality for two domains (bronze plan) for life.