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- Rated 4.5 stars
- WP PRO Advertising System plugin for WordPress
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WP PRO Advertising System is one of the plugins that impressed me the most in the last year. In the past I have used Max Banner Ads Pro. Max Banner Ads Pro was first plugin that got me say – that’s it. That’s what I have been looking for running my Ads on WordPress. It had no competition. Period. I don’t know what happened to the author, maybe he got bored. Anyway, Max Banners Ads Pro does not work with PHP 5.5 and it looks to be abandoned. I had to find a replacement. I tried most of AD banner management plugins. Some were good, some bad. What’s interesting is that some of the old, established plugins didn’t adapt to new trends, they didn’t add any new functionality. As if banner management / ad management is non existent. Perhaps they think that most WordPress sites moved to Google Adsense or something. Anyways, enough of my rant.
I found a plugin that is a WordPress advertising paradise. Plugin is called WP PRO Advertising system.
What makes WP PRO Ads one of the best ad banner plugins?
I got used that advertising plugins for WordPress are created by developers who don’t mind about user experience. Just before I switched to WP PRO Advertising system I exchanged couple of emails with one developer why he can’t make his plugin easier to use. He was not interested, his response was that plugin works and it’s used by thousands of users who got used to the way it is. It was a great day when I received this response. Reason? I found WP PRO Advertising system. Funny thing, in the morning friend asked me: ”Can you have ads on WordPress?”
WP PRO Advertising System has a beautiful user interface. It’s made for humans. For normal user like me, who don’t like to spend more time than it’s needed to publish an AD or couple of rotating banners. So that you can monetize your WordPress site.
Dashboard is simple yet intuitive, first thing you’ll notice is AD statistics for the current day.
In the Manage Post Ads, you can enable ads inside the post. Every post, can have an ad. There are three options. Top AD, which sits at the top of page, Center AD which sits in the middle of the page and Bottom Ad, which, like it’s name applies, sits at the bottom of the post.
The last option in the General section is General settings. Here you can enable statistics and you can also add custom CSS to align the ads inside the post.
There is also a special section for Statistics. When enabled, you can see how your ads performed through the month. You can filter date, impressions or clicks. Even statistics screen is laid out beautifully. You will immediately see impressions for the month, CTR and clicks along with a beautiful graph. What’s great about statistics is that you can track not only impressions and clicks but also Browser, Platform, Country, City and IP address.
Before you can use WP PRO Advertising System, you have to set up basic information. You can’t start advertising without Advertisers. You have to set them up first.
You can set up multiple campaigns for one company. You could run campaign for 3 different products from the same company.
You can pair campaign with the advertiser and you can set campaign period.
Once campaigns are set, you can start uploading banners
Settings you can set are perfect. Author put a lot of thought in to this product and I don’t see anything I need for running my advertising to be missing.
First you pair banner with advertiser and campaign. Here you will enter link for the product and you can choose how the link will open (same window, new window) and status of the banner, you can activate it, or you can deactivate it.
Then you can upload the banner or you can enter adSense or similar html code, text, iframes and you can link to external banner.
You can also link it to adzone, set up No Follow, set up fall back image. I like how easy it is to set up No Follow and type. You can set up contract to be time based or click based. Important features and they can be set in the most easy way. Because banners are responsive they will be shown on any device.
The last step is to set up Adzones. Adzone is area on your website where you are displaying your ads.
Here you can set up image dimensions, rotation and adzone position and fallback mode (hide if empty)
Type of Ads
There are several type of ads you can enable with WP PRO Advertising system and monetize your site.
There are 4 basic ads that you can see on most websites. For ads listed below it’s the most simple way to add ads to WordPress blog.
- Ad inside the post, above the fold
- Ad inside the post, in the middle of the post
- Ad below the post
- Ad in the sidebar
But there are are also Special Ads
- Peel Ad
- Background image
- Pop up Ads
Innovation in WP PRO Advertising system (for WordPress plugins) is ad type called Peel Ad. It is positioned in the top right corner, like a peel which you can grab and look what is hiding behind your website. It’s a great psychological trick. People will notice something is different on your site and will try to look what is hiding behind.
When mouse reaches the peel area, Ad will be shown. Effect is animated and looks really great if you see it live.
Second, special type of Ads is background image. In the past you had to use dedicated plugin for placing background image for Ad. Now you can have this functionality bundled in one plugin for advertisement.
You can set up pop up ad which is triggered when your website is opened by the visitor.
Flip Ad, Pop Up and background Ads are enabled with the shortcode.
Benefit of shortcode system is that you can enable per post/page ad. Downside of this system is that if you want to enable for example background image globally on the homepage and all the posts / pages you have to add a function to your functions.php file.
Luckily, theme author can help you with this, as procedure is fairly simple.
Via shortcode you can place ads inside the widgets, which makes showing ads on the front page or pages simple.
Place ads to mailchimp mailing
Another feature I like is how you can easily integrate Mailchimp and Ads. From now on, you can connect Mailchimp via RSS (Adzones have their own RSS feed) which enables you to load your banners to Mailchimp and display them in newsletters. That’s great for reaching your email subscribers either for affiliate marketing or another source for advertisement.
Features above are part of the plugin. But, if your site is has a lot of traffic, you are probably looking for automated system how to sell your advertising space without too much work. You can extend WP PRO Advertising system with several add ons which enable additional functionality.
Buy and Sell Ads
Your customers can buy advertisements directly from your site. When they see empty zone, they can choose to buy advertising space. You should note that customers are not being sent to backend WordPress system. They can buy directly from the front end. Since you can manage complete workflow from campaigns, banners, impressions and CTR this add on is a must for high traffic sites. Payment processor is integrated with Stripe and Paypal.
Buy and Sell Ads Woocommerce
Similarly to Buy and Sell Ads, you can buy Buy and Sell Ads add-on for Woocommerce. In this case, you can integrate Woocommerce with advertisment.
Visual Banner Creator
Visual Banner Creator is an add-on which you can use to visually create banners directly from WordPress. It has many options and is easy to use. You can add it to the front end of your websites so that customers can edit banners. You can add images, text, shapes to existing designs. You can use Google fonts for your text, that way you can match any type of design. It supports layers so that editing is much easier and you can also save designs for further editing.
WP PRO Advertising System is packed with features. It supports ad types most plugins do not. It’s good to know that in case your site grows, you can extend advertising with additional functionality. Add ons are great because you don’t have to bloat your site with features you don’t need and price of the plugin can stay affordable.
Advertising has never been easier on WordPress. Combined with WP PRO Advertising System you will have a solid solution for advertising on your website. I believe that currently WP PRO Advertising System is the best ad manager for WordPress. One Last thought, when you are selecting plugins for your site, you should also consider two factors. Support and maintenance. WP PRO Ads system has a great support, with prompt response when you get stuck. As for maintenance, their change log is amazing, new features are being added constantly and problems fixed on a monthly basis. Something which is not that common with other advertising plugins.
WP PRO Advertising System is one of the best advertising plugins for WordPress, period. I tried many but none had so many features and was so easy to use.
What are shortcomings? WIth the last revamp, authors included a lot of features that were missing from competition. I would like to see automatic CSS alignment and global setting for ads which are now handled by php function.
As for features, it’s almost perfect. I wish they add takeover in the near future. I would also like to see count down with POP UP functionality.
WP PRO Advertising System is almost perfect.
WP PRO Advertising System plugin for WordPress
Summary: If you are looking for advertising plugin for WordPress you have to take a look at this one.
It is the most feature rich plugin for rotating banners, adSense or automated selling of your advertising space.